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About UrbanLoft
Built by people who’d previously signed the leases — not just brokered them.
UrbanLoft was founded in 2018 by three operators tired of seeing brokerage decks dress up bad space with good photography. We started by leasing for ourselves; we now lease for 140 active occupier and investor clients across four cities.
Our edge is unglamorous: better underwriting, tighter shortlists, fewer brokers per client, and an architect on every initial tour. That’s it. The rest is execution.
About UrbanLoft
Built by people who’d previously signed the leases — not just brokered them.
UrbanLoft was founded in 2018 by three operators tired of seeing brokerage decks dress up bad space with good photography. We started by leasing for ourselves; we now lease for 140 active occupier and investor clients across four cities.
Our edge is unglamorous: better underwriting, tighter shortlists, fewer brokers per client, and an architect on every initial tour. That’s it. The rest is execution.
About UrbanLoft
Built by people who’d previously signed the leases — not just brokered them.
UrbanLoft was founded in 2018 by three operators tired of seeing brokerage decks dress up bad space with good photography. We started by leasing for ourselves; we now lease for 140 active occupier and investor clients across four cities.
Our edge is unglamorous: better underwriting, tighter shortlists, fewer brokers per client, and an architect on every initial tour. That’s it. The rest is execution.
Principle
Pre-screen, don’t perform
We arrive with shortlists, comps, and the candid version of why each space made or didn’t make the cut.
Principle
Pre-screen, don’t perform
We arrive with shortlists, comps, and the candid version of why each space made or didn’t make the cut.
Principle
Pre-screen, don’t perform
We arrive with shortlists, comps, and the candid version of why each space made or didn’t make the cut.
Principle
Operate like the client
Operate like the client
Every broker has either built or run a P&L. We size space around your model, not your headcount slide.
Every broker has either built or run a P&L. We size space around your model, not your headcount slide.
Principle
Operate like the client
Every broker has either built or run a P&L. We size space around your model, not your headcount slide.
Principle
Operate like the client
Operate like the client
We pick spaces that work through the second lease term, not just the kick-off month.
We pick spaces that work through the second lease term, not just the kick-off month.
Principle
Operate like the client
We pick spaces that work through the second lease term, not just the kick-off month.
The desk
Senior people on every deal.
Eighteen brokers and four researchers. No farm-team coverage, no junior hand-offs after pitch.
Daniel Reyes
Director, Leasing
Office · DUMBO
Maya Olsen
Principal, Investment Sales
Mixed-use · Brooklyn
Marcus Hale
Head of Tenant Rep
Industrial · Outer-borough
Priya Kapoor
Managing Partner
Hospitality & retail
The desk
Senior people on every deal.
Eighteen brokers and four researchers. No farm-team coverage, no junior hand-offs after pitch.
Daniel Reyes
Director, Leasing
Office · DUMBO
Maya Olsen
Principal, Investment Sales
Mixed-use · Brooklyn
Marcus Hale
Head of Tenant Rep
Industrial · Outer-borough
Priya Kapoor
Managing Partner
Hospitality & retail
The desk
Senior people on every deal.
Eighteen brokers and four researchers. No farm-team coverage, no junior hand-offs after pitch.
Daniel Reyes
Director, Leasing
Office · DUMBO
Maya Olsen
Principal, Investment Sales
Mixed-use · Brooklyn
Marcus Hale
Head of Tenant Rep
Industrial · Outer-borough
Priya Kapoor
Managing Partner
Hospitality & retail
How we compare
A different brokerage shape.
We’re built around the deal, not around territory or commission splits. Here’s how that shows up in practice.
Practice
UrbanLoft
UrbanLoft
Underwriting on every shortlist
Standard, in writing
On request, often verbal
Architect on initial tours
Always
Rare
Test-fits before LOI
Free for shortlisted spaces
Charged separately
Brokers per client at a time
≤ 6
20+
Off-market access
Direct landlord relationships
MLS-first
Fee structure
Disclosed, flat or success-based
Standard commission split
How we compare
A different brokerage shape.
We’re built around the deal, not around territory or commission splits. Here’s how that shows up in practice.
Practice
UrbanLoft
UrbanLoft
Underwriting on every shortlist
Standard, in writing
On request, often verbal
Architect on initial tours
Always
Rare
Test-fits before LOI
Free for shortlisted spaces
Charged separately
Brokers per client at a time
≤ 6
20+
Off-market access
Direct landlord relationships
MLS-first
Fee structure
Disclosed, flat or success-based
Standard commission split
How we compare
A different brokerage shape.
We’re built around the deal, not around territory or commission splits. Here’s how that shows up in practice.
Practice
UrbanLoft
UrbanLoft
Underwriting on every shortlist
Standard, in writing
On request, often verbal
Architect on initial tours
Always
Rare
Test-fits before LOI
Free for shortlisted spaces
Charged separately
Brokers per client at a time
≤ 6
20+
Off-market access
Direct landlord relationships
MLS-first
Fee structure
Disclosed, flat or success-based
Standard commission split
Get started
Tell us what you operate. We'll tell you where it fits.
Get started
Tell us what you operate. We'll tell you where it fits.
Get started